You can’t eat "Matsusaka beef" outside of Japan?!
Matsusaka Beef has hardly been exported out of Japan
Matsusaka beef is not permitted to be sold under the brand of ‘Matsusaka Beef’for a long time?
The "Wall" that has come to stand!
Matsusaka beef is one of Japan's three major Wagyu beef. In fact, it has hardly been exported out of Japan.
①There is virtually no place to export under the Matsusaka beef brand
② Matsusaka beef cannot be exported because demand in the domestic market is so high
K-icon’s Breakthrough
We will make a tenacious effort to break through the 'wall′that has come to stand.
On the other hand, we conduct our mission to convey the charm of Matsusaka beef overseas with limited opportunities. *Even if the "Matsusaka beef" brand cannot be used, we can tell the charm of Matsusaka beef with confidence.
K-icon has been developing overseas the finest Wagyu beef from Ito Farm, a top-class Matsusaka beef producer in Japan, under the brand name "the Queen of Dignity".
◎Launch of new brand 'the Queen of Dignity'
◎Solid collaboration with Ito Ranch
・A brand established for overseas expansion of the finest Wagyu beef from Ito Ranch.
・It has already made fans in each country since it is Matsusaka beef in nature.
Ito Beef Cattle Ranch
Over 60 years of experience
With over 60 years of experience, Ito Ranch has consistently proven this theory by winning numerous competitions, from the grand prize on down, at the Matsusaka Beef Cattle Carcass Fair.
HACCP Certificate
・Matsusaka beef produced in this ranch is known for its track record of A5 grade of 90% or more.
・K-icon is the sole distributor of overseas sales of Ito Ranch. Both share a mission to spread the charm of Matsusaka beef internationally.
・Yukio Hattori, one of Japan's leading culinary researchers, introduced Ito Ranch Matsusaka beef as a "food that I want to deliver to the future" in the August 2017 issue of the magazine "Ryoku Tsushin"(Trend reports), and even referred to it as "a work of art of meat"
Future Development - "the Queen of Dignity"
1.Maintain brand power and image through the existing dealer shop system of one company in one region
2.Develop markets as a steppingstone to existing dealers in Taiwan, Hong Kong, and Singapore
3.Agree with existing dealers to balance "the Queen of Dignity" and Matsusaka brand even if the use of the brand is relaxed in each country.
It is said that restrictions on export of the Matsusaka beef will be relaxed. At that time, we will move forward to new market with a new strategy.
Matsusaka Beef goes abroad for the first time
Milestone for K-icon and Ito Ranch
For more about Matsusaka Beef
Matsusaka Beef – the Queen of Dignity (Pamphlet PDF)
Ito Ranch (Pamphlet PDF)
Ito Ranch (website)
Visiting Ito Cow Ranch (YouTube Video)
Japan Livestock Products Export Promotion Council (Comprehensive Site)
Wagyu (Edited by Japan Livestock Products Export Promotion Council)
Inquiry
Please feel free to contact us